Kick Ass Social

Brewing up bold, flavourful social that kicks the algorithm and rallies a thriving coffee community.

Kick-Ass Coffee Needs Kick-Ass Social Strategy, Production and Creative

Kicking Horse Coffee is one of the most remarkable success stories in the industry. Born in Invermere, BC - a small but mighty mountain town of 3,000 - it’s now a regional powerhouse on shelves and online across North America. Thirty years making the finest Fair Trade coffee, done the right way, never the easy way.

We jumped in to bring elevated social production to feeds immediately: studio and lifestyle shoots of new roasts, recipes, serves, and the brilliant people behind the scenes, always concepted and delivered with the same craft and care as the team put into their roasts.

With our creative team, in partnership with sister agency OneMethod, we’re bringing a new creative platform to life - Here’s To The Hellbent - launched with a :60 film featuring some of Canada’s most exciting filmmaking talent, an iconic track from Metric, and portraits of the community characters Kicking Horse fuels daily.

Key Findings

1x Hellbent creative campaign launched
2x lift in content volume and performance
1x Sold-out LTO on day of launch

Super Proper is a division of Tadiem. T&Cs

Kick Ass Social