Audi, Engineered

Content Engineered For A Category Leader That’s Always in Motion

Audi is a brand constantly on the move. A drumbeat of premium, industry-leading vehicle launches. A community whose driving experience across North America is as wide and varied as its terrain. And to cap it off, an historic launch with Audi’s F1 team on the grid ready to challenge at the pinnacle of motorsport. Our challenge is simple: build digital and social content engineered to match its relentless pace and pursuit of excellence.

We've built a proprietary GenAI system that replicates Audi's latest vehicles in photorealistic 3D, ready to drop into any environment for any output. Fuelled by the Vorsprung durch Technik mentality, we blended real-world inputs - 2,500+ images captured by our team of every new model - into a Low Rank Adaptation (LoRA) model that gives us control over fine-tuning and the highest-performance output possible.

To bring more tangible emotion and driver feel into market we've also identified and rallied some of Canada's finest automotive creators to deliver algorithm-busting content alongside deeper storytelling across live events, golf sponsorships, community activations and bespoke campaigns - topped off by year-round calendar planning and community management that responds to trends at speed.